GD-what? I’m sure you’ve heard a ton of chatter about the GDPR and your inbox has been filled with a million emails about it. But what is it and how does it affect you? Have no fear, we’ve got you covered!

What does it mean for you?

As of May 25th 2018 the GDPR has taken effect and not only does it affect companies in the EU (European Union), but it effects anyone that has clients in the EU. So in 99% of the cases, this affects you. Here’s what you need to know.

Privacy

Privacy policies are now required on your sites. These are to explain how you collect, store and use data, as well as how you deal with cookies. If you have a website you need to revamp your existing policy, if you don’t already have a privacy policy you need to create one. 

Communication is Key

Just like relationships, you need to be clear on your intentions and what you are doing with the data your clients are giving you. It’s also important to make sure you don’t use it in anyway that you have not specified.

Consent

This means that consent can no longer be given passively by way of silence, pre-ticked boxes, or opt-out.

So what does this mean?

This means that you can’t add a person to your email list if they haven’t explicitly asked you to. We’ve all heard of email lists that you can buy, even though it has always been looked down on, but now it’s highly illegal. 

Email Collection

We all have been asked for our emails in exchange of some printable or checklist. Now, this is no longer allowed. This is because these opt ins can be delivered in other ways then just an email. If your opt-in is something that is going to be delivered over the course of a couple of days, like a challenge, then you it is a-ok to collect emails. But there’s a catch, you can only email the challenge and once it is done then you can no longer send emails to the subscriber. Unless of course they have asked you to send them your newsletter.

Going, Going, Gone

Think of this one as ghosting, if a person wishes to stop getting info from you then you are required to delete all their data and no longer contact them. They must be allowed to do this at anytime. This means that you must have an unsubscribe link on every email that you send out.

Money, Money, Money

Failure to comply with any of the changes can result in some hefty fines of up to 20 million EUR or 4% of your annual turnover (whichever is higher). Let’s be honest, ain’t nobody got time for that!

Now that you know the basics, you should know that we are certainly not lawyers and this is not to be used as legal advice. It may seem like a lot of work, but let’s be real we’d rather put in the work than be hit with that hefty fine! 


Related Posts

5 Truths About Social Media

Social Media is an essential part of our everyday lives. From promoting new music to keeping up with friends and family, you could say it’s an “essential business” whether you like it or not.

Even though it’s “essential” to most of us, it’s always healthy to take a break and step away to regroup and live life every once in a while. Lucky for you, I’ve compiled a post with some of the wittiest and truthful quotes about social media. Enjoy!

 

Offline is the new luxury

The 90’s: Many memories, no evidence.

In a world where everything is overexposed, the coolest thing you can do is maintain your mystery.

Disconnect to connect

Promise to self: I will not compare myself to a stranger on Instagram


12 Neon IG Story Highlight Covers For Musicians

Instagram is all about first impressions. Once you’ve got your kickass bio, the next place your eye drifts to is your story highlights.

“But why do I need story covers when I can just choose a cover from the stories in that highlight?”

Great question!

Yes, you can choose a frame from the story highlight but that doesn’t necessarily go with your brand. At first glance, it’s hard to know which highlight contains what if there isn’t a clear distinction. IG highlight covers allow your page to be polished and branded so you can showcase your best story content! We all know that Instagram is all about aesthetics, but what’s an IG page without cohesive IG story templates? Don’t worry, I’ve got you boo.

I created FREE 12 Neon Pink IG Story Templates to level up your IG game!

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WTF is a Social Media Manager and Do I Really Need One?

When you think of the term “Social Media Manager” what do you think of? I bet there are a million different definitions that you’ve seen so it makes it all the more confusing. Don’t fret, my friend I’ve got you covered. This post has everything you need to know about social media managers!

Building and running your music career or business from the ground up is not an easy task. Most of the time you may feel like you’re winging it, you’re getting feedback and advice from multiple people, and there are so many moving pieces that need to be taken care of. It can be overwhelming, but when marketing your music or business social media is the BIGGEST driver of traffic today.

When it comes to being the CEO of your brand you have your hands in every aspect of your business from creating the music or product to the marketing and getting your name out. There are fires that need to be put out and meetings that need to be had and I can almost guarantee that you don’t have time to sit on social all day engaging with your ideal fans or customers.

If there’s one thing we can all agree on, it’s that social media can be like a rabbit hole. We all love taking a break by scrolling through your IG feed and seeing what’s happening on social media, catching up on Kanye’s latest rant, or going down the rabbit hole of TikTok videos. Next thing you know it’s 5pm and you haven’t posted ONCE about what you’re working on or your latest sale and you’ve missed an entire day of PRIME content and views.

Raise your hand if you can relate.

So WTF is a Social Media Manager?

Just like you hire someone to manage your inventory and shipments or to mix and master your music you would hire a social media manager to manage your social media. This would include (just to name a few) creating a strategy, organizing and posting content, creating content, interacting, engaging, monitoring analytics, and keeping an eye out on what’s working and what’s not as well as adjusting the strategy as needed.

Sometimes when you look for a social media manager you’ll find that some Social Media Managers (SMM) specialize on one specific platform while others are well-rounded and know how to utilize each platform.

Pro tip: If you’re on a budget, starting out with one platform and leveraging everything on there is a great place to start!

Do I really need a social media manager? 

You might think managing your own social media is easy, you post your content whenever and wait for the likes and follows to flow in without any real strategy. It may look easy but there’s a lot that goes into managing a social media page professionally.

Now I’m not saying that you CAN’T learn how to properly manage your social media (and save money), but it also takes dedication and consistency. While you’re out there kicking ass and building your business or brand, a social media manager is focused specifically on social media and only social media.

How much is it gonna cost me?

When it comes to the pricing of social media there’s no set pricing to base it off of. Some charge hourly but the most common pricing is a monthly retainer. If there’s one thing you HAVE to keep in mind is that you get what you pay for. You can’t expect a red carpet experience when you’re paying the price of a McDonald’s Value Meal. I get it, it’s hard when you’re on a tight budget but just make sure you are vetting them properly. No social media manager is ever the same. From how they put together their strategies, how they manage a page, and how much they charge each one works differently.

Here at Candidly Social, I work with all platforms (FB, IG, Twitter) and all packages are customized towards each client because everyone is in a different stage in their journey. No package is ever the same and it’s customized towards each client’s goals.

 

And that’s what a Social Media Manager does! I hope this post cleared up some questions that you may have had about social media managers and what we do! 

Follow me on social media for tips and tricks!

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