GD-what? I’m sure you’ve heard a ton of chatter about the GDPR and your inbox has been filled with a million emails about it. But what is it and how does it affect you? Have no fear, we’ve got you covered!

What does it mean for you?

As of May 25th 2018 the GDPR has taken effect and not only does it affect companies in the EU (European Union), but it effects anyone that has clients in the EU. So in 99% of the cases, this affects you. Here’s what you need to know.


Privacy policies are now required on your sites. These are to explain how you collect, store and use data, as well as how you deal with cookies. If you have a website you need to revamp your existing policy, if you don’t already have a privacy policy you need to create one. 

Communication is Key

Just like relationships, you need to be clear on your intentions and what you are doing with the data your clients are giving you. It’s also important to make sure you don’t use it in anyway that you have not specified.


This means that consent can no longer be given passively by way of silence, pre-ticked boxes, or opt-out.

So what does this mean?

This means that you can’t add a person to your email list if they haven’t explicitly asked you to. We’ve all heard of email lists that you can buy, even though it has always been looked down on, but now it’s highly illegal. 

Email Collection

We all have been asked for our emails in exchange of some printable or checklist. Now, this is no longer allowed. This is because these opt ins can be delivered in other ways then just an email. If your opt-in is something that is going to be delivered over the course of a couple of days, like a challenge, then you it is a-ok to collect emails. But there’s a catch, you can only email the challenge and once it is done then you can no longer send emails to the subscriber. Unless of course they have asked you to send them your newsletter.

Going, Going, Gone

Think of this one as ghosting, if a person wishes to stop getting info from you then you are required to delete all their data and no longer contact them. They must be allowed to do this at anytime. This means that you must have an unsubscribe link on every email that you send out.

Money, Money, Money

Failure to comply with any of the changes can result in some hefty fines of up to 20 million EUR or 4% of your annual turnover (whichever is higher). Let’s be honest, ain’t nobody got time for that!

Now that you know the basics, you should know that we are certainly not lawyers and this is not to be used as legal advice. It may seem like a lot of work, but let’s be real we’d rather put in the work than be hit with that hefty fine! 

Related Posts

10 Questions You Can Ask on Instagram Stories To Increase Engagement

10 Questions You Can Ask on Instagram Stories To Increase Engagement

Receiving engagement on Instagram Stories can be difficult. But one of the easiest ways to create content your followers will engage with is utilizing the polls, questions, quizzes, and the slider. Sure, they’re easy to click on but what questions should you ask? I’ve got you covered!

Below you can find some questions to help spark that engagement and increase your story views!

  1. Who do you want to see me collab with?
  2. What’s the craziest things you’ve ever done?
  3. If you could choose who I go on tour with next, who would it be?
  4. Would you rather have $100,000 in real money or $1,000,000 in Amazon gift cards?
  5. Would you rather crowd surf or be in the moshpit?
  6. How do you take your coffee?
  7. Fill in the blank: My favorite album of all-time is _______.
  8. If you could have any superpower what would it be?
  9. Whiskey on the rocks or Margaritas?
  10. If you could listen to one of my songs on repeat which one would it be?

Social media can be overwhelming for musicians and entertainers, I get it. This type of content helps with learning about your followers more as well as quick content ideas if you’re drawing a blank.

Don’t forget to respond to the responses too!

10 Gold IG Highlights

10 Gold IG Highlights

Hi. It’s me again and I’m back with another pack of IG highlights! This time I’m giving you a set of Gold IG Highlight Covers to step-up for your IG game!

I created 10 FREE Gold Highlights to level up your IG game!

10 Rose Gold Highlight Covers

10 Rose Gold Highlight Covers

I’m back with another pack of IG highlights! This time I’m giving you a set of Rose Gold IG Highlight Covers to step-up for your IG game!

I created 6 FREE Rose Gold Highlights to level up your IG game!