You’ve probably heard that AI is taking over marketing, but the truth is, it’s missing something only humans can bring.

That’s the perspective I explored in my thought-leadership piece for The AI Journal, “The Authenticity Paradox: Why AI-Driven Marketing Needs More Humanity.”

We’ve hit a turning point where automation alone isn’t enough. The future belongs to brands that know how to make technology feel. Because real connection can’t be coded, it has to be felt, understood, and lived.

Here’s what I keep coming back to: AI doesn’t make you less human. It just makes your voice louder. The key is making sure it’s worth amplifying.

You can read the full article from The AI Journal here, it’s worth it if you care about staying relevant in an era where human connection is the real algorithm:
👉 The Authenticity Paradox: Why AI-Driven Marketing Needs More Humanity


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