It’s that time of year again! The time where the weather starts heating up and the festivals begin. Coachella is here which means there’s going to be a million chances for that perfect photo (I mean the ferris wheel, hello!) all weekend. But what’s the perfect photo without a perfect caption? Whether you’re attending weekend 1 or 2 we put together 11 captions that you can use while you’re at the festival or throughout next week while you’re reliving the moments from the weekend.

 

  1. Coachella Mode: On
  2. I left my heart in the desert
  3. Imagine a world without Coachella
  4. Blame it on my gypsy soul
  5. Sunshine on my mind, it must be festival time
  6. Vibe secured
  7. Alexa, take me to Coachella
  8. This is what we train for
  9. Chella vibes
  10. Welcome to the desert
  11. Baechella/Brochella

 

Have fun at Coachella! 


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5 Easy Tips For A Winning Hashtag Strategy

12 years ago if someone mentioned a hashtag they would look at you with a confused look on their face and wonder wtf you were talking about. Fast forward to 2019 and you can’t be on social media without knowing what a hashtag is.

Hashtags can be overwhelming and confusing and you’ve probably heard a million different theories about where to put them, how many to use in a post, and what the good hashtags are to use. It can be overwhelming and confusing to say the least!

So why do we use hashtags? Think of them as indexes to help you get your name out to your ideal audience. If you’re putting your content in every hashtag possible, you’re not targeting your ideal followers. Think of it as putting it everywhere and hoping for the best. Will that help you achieve your end goals? Probably not.

We’ve put together our exact 6 steps we use on our clients for a winning hashtag strategy.

 

Research, Research, Research

When it comes to using hashtags research is your new best friend (and not the boring research that you have to do in school). If you’re just starting to grow your Instagram, hashtags are VERY important and they’re something that you definitely need to pay attention to. So instead of using whatever comes to mind put some effort into them and do some research. We promise it’ll help you in the end!

Less is More

There’s those that use up the full 30 and then there’s those that use a small amount of really good hashtags.

Why shouldn’t you use a lot of hashtags you ask? Good question.

When you use up the full 30, whether it be in the caption or the post, it can look spammy and desperate. You want the attention, but you don’t want people to think you’re desperate for it. So keep it short and sweet. We suggest using between 11-15 high quality hashtags in your posts and you’ll be good to go!

Relevance

This tip goes hand in hand with tip #2. Now that you have those 11-5 hashtags, let’s think about the quality of them. When trying to decide what type of hashtags to use, make them relevant to the photo that you’re posting. For example, if you’re a musician but you’re posting a photo of coffee you wouldn’t want to use the #musician or any other music hashtag because chances are people following that hashtag will scroll right by and don’t care about coffee. Use quality hashtags that are related to the photo to give you the best exposure for your brand.

Hashtags in Caption vs. Comments

It’s a constant debate on which placement will work better. The answer is, every account is different. Some accounts grow faster than others and social media is all about trial and error and what works best for you and your brand. In our experience the comments bring us the most success but be sure to try both and see what works best for your page!

Quality over Quantity

When it comes to using hashtags it’s one of the key components of growing your Instagram following. If you’re using hashtags like #f4f or #likeforlike first of all you’re making your page look spammy which turns people off and second of all you’re also hurting your growth in the long run.

You may be asking, “how does it hurt my growth? I’m getting the likes and followers,” well let us tell you. Think of why you’re using the #f4f or #likeforlike hashtags. Most likely you’re using them to increase your likes and followers but are you thinking about WHO you’re trying to target and find you? 99% of the time the people are just liking and following for the likes and follows and don’t care about the content so it leaves your engagement low (sometimes people even unlike and unfollow after they’ve gotten their like) and makes your page look disconnected.

And there you have it! Using these tips will help you elevate your brand on social media and help you increase your engagement and followers!

Happy Hashtagging!


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June Social Media Holidays

We’ve made it to another month and we’ve got another month full of social media holidays to help keep your content fresh! 

Let’s be honest, coming up with content can be exhausting and time consuming, but having social media holidays help us when we’re in a content slump! Check out our social media calendar for the month of June to help you fill in the blanks when you’re feeling stumped and need some ideas for content. 

What You Need To Know About The GDPR

GD-what? I’m sure you’ve heard a ton of chatter about the GDPR and your inbox has been filled with a million emails about it. But what is it and how does it affect you? Have no fear, we’ve got you covered!

What does it mean for you?

As of May 25th 2018 the GDPR has taken effect and not only does it affect companies in the EU (European Union), but it effects anyone that has clients in the EU. So in 99% of the cases, this affects you. Here’s what you need to know.

Privacy

Privacy policies are now required on your sites. These are to explain how you collect, store and use data, as well as how you deal with cookies. If you have a website you need to revamp your existing policy, if you don’t already have a privacy policy you need to create one. 

Communication is Key

Just like relationships, you need to be clear on your intentions and what you are doing with the data your clients are giving you. It’s also important to make sure you don’t use it in anyway that you have not specified.

Consent

This means that consent can no longer be given passively by way of silence, pre-ticked boxes, or opt-out.

So what does this mean?

This means that you can’t add a person to your email list if they haven’t explicitly asked you to. We’ve all heard of email lists that you can buy, even though it has always been looked down on, but now it’s highly illegal. 

Email Collection

We all have been asked for our emails in exchange of some printable or checklist. Now, this is no longer allowed. This is because these opt ins can be delivered in other ways then just an email. If your opt-in is something that is going to be delivered over the course of a couple of days, like a challenge, then you it is a-ok to collect emails. But there’s a catch, you can only email the challenge and once it is done then you can no longer send emails to the subscriber. Unless of course they have asked you to send them your newsletter.

Going, Going, Gone

Think of this one as ghosting, if a person wishes to stop getting info from you then you are required to delete all their data and no longer contact them. They must be allowed to do this at anytime. This means that you must have an unsubscribe link on every email that you send out.

Money, Money, Money

Failure to comply with any of the changes can result in some hefty fines of up to 20 million EUR or 4% of your annual turnover (whichever is higher). Let’s be honest, ain’t nobody got time for that!

Now that you know the basics, you should know that we are certainly not lawyers and this is not to be used as legal advice. It may seem like a lot of work, but let’s be real we’d rather put in the work than be hit with that hefty fine! 


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