Humanizing AI: The Authenticity Paradox in Modern Marketing
You’ve probably heard that AI is taking over marketing, but the truth is, it’s missing something only humans can bring. That’s the perspective I explored in my thought-leadership piece for The AI Journal, “The Authenticity Paradox: Why AI-Driven Marketing Needs More...
The Real 3-Second Rule: How to Earn Emotion Before Attention Fades
You've probably heard that you only have three seconds to grab attention online, but those seconds don't belong to the algorithm. They belong to the audience. That's the core insight I contributed to Signalytics' an Amazon advertising agency in their breakdown on...
10 Questions You Can Ask on Instagram Stories To Increase Engagement
Receiving engagement on Instagram Stories can be difficult. But one of the easiest ways to create content your followers will engage with is utilizing the polls, questions, quizzes, and the slider. Sure, they're easy to click on but what questions should you ask? I've...