When you think of the term “Social Media Manager” what do you think of? I bet there are a million different definitions that you’ve seen so it makes it all the more confusing. Don’t fret, my friend I’ve got you covered. This post has everything you need to know about social media managers!

Building and running your music career or business from the ground up is not an easy task. Most of the time you may feel like you’re winging it, you’re getting feedback and advice from multiple people, and there are so many moving pieces that need to be taken care of. It can be overwhelming, but when marketing your music or business social media is the BIGGEST driver of traffic today.

When it comes to being the CEO of your brand you have your hands in every aspect of your business from creating the music or product to the marketing and getting your name out. There are fires that need to be put out and meetings that need to be had and I can almost guarantee that you don’t have time to sit on social all day engaging with your ideal fans or customers.

If there’s one thing we can all agree on, it’s that social media can be like a rabbit hole. We all love taking a break by scrolling through your IG feed and seeing what’s happening on social media, catching up on Kanye’s latest rant, or going down the rabbit hole of TikTok videos. Next thing you know it’s 5pm and you haven’t posted ONCE about what you’re working on or your latest sale and you’ve missed an entire day of PRIME content and views.

Raise your hand if you can relate.

So WTF is a Social Media Manager?

Just like you hire someone to manage your inventory and shipments or to mix and master your music you would hire a social media manager to manage your social media. This would include (just to name a few) creating a strategy, organizing and posting content, creating content, interacting, engaging, monitoring analytics, and keeping an eye out on what’s working and what’s not as well as adjusting the strategy as needed.

Sometimes when you look for a social media manager you’ll find that some Social Media Managers (SMM) specialize on one specific platform while others are well-rounded and know how to utilize each platform.

Pro tip: If you’re on a budget, starting out with one platform and leveraging everything on there is a great place to start!

Do I really need a social media manager? 

You might think managing your own social media is easy, you post your content whenever and wait for the likes and follows to flow in without any real strategy. It may look easy but there’s a lot that goes into managing a social media page professionally.

Now I’m not saying that you CAN’T learn how to properly manage your social media (and save money), but it also takes dedication and consistency. While you’re out there kicking ass and building your business or brand, a social media manager is focused specifically on social media and only social media.

How much is it gonna cost me?

When it comes to the pricing of social media there’s no set pricing to base it off of. Some charge hourly but the most common pricing is a monthly retainer. If there’s one thing you HAVE to keep in mind is that you get what you pay for. You can’t expect a red carpet experience when you’re paying the price of a McDonald’s Value Meal. I get it, it’s hard when you’re on a tight budget but just make sure you are vetting them properly. No social media manager is ever the same. From how they put together their strategies, how they manage a page, and how much they charge each one works differently.

Here at Candidly Social, I work with all platforms (FB, IG, Twitter) and all packages are customized towards each client because everyone is in a different stage in their journey. No package is ever the same and it’s customized towards each client’s goals.


And that’s what a Social Media Manager does! I hope this post cleared up some questions that you may have had about social media managers and what we do! 

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