I’m back with another pack of IG highlights for all of your TikTok videos!

I created 6 FREE Neon TikTok Highlights to level up your IG game!

WTF is a Social Media Manager and Do I Really Need One?

When you think of the term “Social Media Manager” what do you think of? I bet there are a million different definitions that you’ve seen so it makes it all the more confusing. Don’t fret, my friend I’ve got you covered. This post has everything you need to know about social media managers!

Building and running your music career or business from the ground up is not an easy task. Most of the time you may feel like you’re winging it, you’re getting feedback and advice from multiple people, and there are so many moving pieces that need to be taken care of. It can be overwhelming, but when marketing your music or business social media is the BIGGEST driver of traffic today.

When it comes to being the CEO of your brand you have your hands in every aspect of your business from creating the music or product to the marketing and getting your name out. There are fires that need to be put out and meetings that need to be had and I can almost guarantee that you don’t have time to sit on social all day engaging with your ideal fans or customers.

If there’s one thing we can all agree on, it’s that social media can be like a rabbit hole. We all love taking a break by scrolling through your IG feed and seeing what’s happening on social media, catching up on Kanye’s latest rant, or going down the rabbit hole of TikTok videos. Next thing you know it’s 5pm and you haven’t posted ONCE about what you’re working on or your latest sale and you’ve missed an entire day of PRIME content and views.

Raise your hand if you can relate.

So WTF is a Social Media Manager?

Just like you hire someone to manage your inventory and shipments or to mix and master your music you would hire a social media manager to manage your social media. This would include (just to name a few) creating a strategy, organizing and posting content, creating content, interacting, engaging, monitoring analytics, and keeping an eye out on what’s working and what’s not as well as adjusting the strategy as needed.

Sometimes when you look for a social media manager you’ll find that some Social Media Managers (SMM) specialize on one specific platform while others are well-rounded and know how to utilize each platform.

Pro tip: If you’re on a budget, starting out with one platform and leveraging everything on there is a great place to start!

Do I really need a social media manager? 

You might think managing your own social media is easy, you post your content whenever and wait for the likes and follows to flow in without any real strategy. It may look easy but there’s a lot that goes into managing a social media page professionally.

Now I’m not saying that you CAN’T learn how to properly manage your social media (and save money), but it also takes dedication and consistency. While you’re out there kicking ass and building your business or brand, a social media manager is focused specifically on social media and only social media.

How much is it gonna cost me?

When it comes to the pricing of social media there’s no set pricing to base it off of. Some charge hourly but the most common pricing is a monthly retainer. If there’s one thing you HAVE to keep in mind is that you get what you pay for. You can’t expect a red carpet experience when you’re paying the price of a McDonald’s Value Meal. I get it, it’s hard when you’re on a tight budget but just make sure you are vetting them properly. No social media manager is ever the same. From how they put together their strategies, how they manage a page, and how much they charge each one works differently.

Here at Candidly Social, I work with all platforms (FB, IG, Twitter) and all packages are customized towards each client because everyone is in a different stage in their journey. No package is ever the same and it’s customized towards each client’s goals.


And that’s what a Social Media Manager does! I hope this post cleared up some questions that you may have had about social media managers and what we do! 

Follow me on social media for tips and tricks!

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15 Instagram Captions for Baddies

It’s the season of the baddie’s which means you need those IG captions to match up to your vibe. Don’t worry boo, I’ve got you covered. Check out these lyrics that can double as Instagram captions for all you baddies out there!

1. Flex on my ex, with my model x 🔥

2. Looking paid and pretty 🥰 💸

3. Came through drippin’ 💧 

4. Bad lil vibe 😈 

5. I tried to pay attention, but attention paid me 😏 

6. Probably gonna call me crazy, I’m the best you’ve ever had. 💖 

7. 2020, I came to f*ck it up 💥

8. Certified freak, seven days a week 😈 

9. That’s my shit, that’s my wave 🌊 

10. Diamonds on my wrist, so he call me ice cream 💎🍦 

11. Fire in my lungs, can’t bite the devil on my tongue 🖤

12. Got my own flow and I’m ’bout to get a patent 💎

13. Shorty a lil’ baddie ✨

14. Like a two dollar bill, I’m rare 💵

15. You ain’t even on my level, this like dancing wit the devil 💃🏼

And there you have it! These captions will for sure match your baddie vibe on your IG page. ❤️

Happy Posting! 

How To Write A Kickass Instagram Bio

Writing a bio can seem easy but in reality it’s the most duanting task. How do you explain what you do in just 150 words or less? There’s just so much to say how are you supposed to break it down to only a few sentences? Don’t worry, I’ve got you with 5 easy steps for a kickass instagram bio!



1. What’s your title?

When thinking about what you do, can you describe it in just a few words or less? Don’t worry, I know it’s hard and you’re not alone. Think about it this way: What do you want someone to introduce you as at a party?

Pro tip: Explain it like you’re explaining it to a 5-year-old!

2. Benefits


The biggest most important thing to think about when writing up your bio is that your profile page is NOT about you but what can you do for your followers?


If you’re a musician, think about how your music benefits your followers. Will it make them dance? Do you work with a specific type of genre – how does that benefit your followers?

If you’re an actor and work in a specific genre, let’s say comedy, you can say something along the lines of “making people laugh since 2005 [or insert movie title]”. If you work across a variety of genres you can talk about that as well.

For businesses, you want to think about how your products will benefit your followers. Will it make them feel beautiful? More stylish? Vibrant?

If you’re a musician, you want to let your followers know what you’ve done and what you’re about and why they should follow you. If you worked on some pretty big records or with big artists put it on there! Don’t be shy, show it off! 

People wanna know what does this do for me? why should I follow you? Do you give outfit inspirations? funny videos? music to heal the soul? Instagram is not about you, but what can you do for your followers

3. Who is your account for?

Your profile isn’t for everyone. You know who your ideal follower is and that’s who you want to be on your page.  You want people to come to your page, read your bio and say, “They’re awesome, I want to know more!” When an account is tailor-made for a follower, there’s a higher chance of turning them into a fan/customer. So ask yourself, “who is this account for?”

Pro tip: Add some emojis in there to give yourself more characters. It’s a great way to make yourself more human and show off your personality – but keep in mind there’s a fine line between professional and unprofessional. Keep it relevant to what you’re talking about!

4. Contact Information

It’s not enough to assume people will just DM you. And think about how many DMs you get and having to sort through everything to figure out what’s spam and what’s important in your Other folder. You have to make it easy for everyone to contact you. So tell me, how can I contact you? Email, phone, address (physical location)? Add it into the bio section as it makes it easier to see your contact info right away instead of having to take an extra step of pushing the email button to contact you directly or sending people to your DMs and giving yourself extra work to sort through it all.

5. Party Favor

No one constantly likes being asked for something, let alone to buy something. So before you ask for something you gotta give something. You can’t expect for someone to go on IG and be consistently selling and promoting without giving something away. You have to give something to your followers before they would ever become a customer. The party favor is something that you give something to someone. It can be:


Free Merch (giveaway)

Helpful Quiz

Video Tutorial

Hear new music before anyone else

Ticket giveaway

You get the point. The biggest thing you want to do is to try and point them to grow your newsletter list. If Facebook and IG shuts down tomorrow, will you have all of their emails? You don’t own IG, FB, TikTok or Twitter and you never know what’s going to happen (looking at you TikTok 👀) give yourself the insurance of having all of your ravings fans emails so you’ll still be able to contact them if something goes down.

So there you have it! The secret formula to a kickass Instagram bio! Try it out for yourself:

What do you do + Who is your account for + Benefits of following you + Contact Info + Party Favor