Ronald Isley Liquid Gold
2 year partner | social media management | creative direction | content creation | video editing | image editing | copywriting | brand development | social media management
Built the brand’s social media presence from the ground up, leading strategy, creative direction, and day-to-day content development. My role spanned the full content process, from developing concepts and filming original photo and video content to editing, copywriting, publishing, and managing the brand’s social channels.
Video Editing
Two-Part Mini Social Video Series
Edited a long-form videographer-shot piece into a two-part social series, restructuring the footage for pacing, clarity, and stronger short-form viewing.
Social-First Video Edit
Adapted a videographer-edited video for social media by adding strategic on-screen text and messaging to create context, strengthen the narrative, and make the content more engaging for social audiences.
Event Promo
Edited event footage into a social-first video highlighting the Liquid Gold experience, using a POV concept to immerse viewers before transitioning into promotion for upcoming events.
Mini Cocktail Education Social Media Series
Developed and edited a three-part educational social series using sourced stock footage, adding custom text overlays, music, branded covers, and cocktail-making information to create cohesive, social-first content.
Photo-to-Video Reel
Transformed stock footage into a branded social video by integrating the Liquid Gold logo, custom messaging, typography, and a CTA driving viewers to submit their own love stories.
Content Creation
AI Product Video
Created an AI-generated product video featuring the Liquid Gold bottle, then color graded the footage to match the brand’s visual identity and added text, music, and final edits for social.
Social Trend Content
Conceptualized + Sourced + Edited
Created a social-first video using sourced stock footage, developing the concept and adding custom text, timing, and final edits to turn a simple seasonal idea into branded social content.
Super Bowl Cocktail
Shot, Directed + Edited
Concepted, styled, shot, and edited a Super Bowl-themed cocktail video for social media, featuring Liquid Gold as the hero product.
Holiday Social Content
Shot + Edited
Created and shot a holiday-themed social video for Liquid Gold, styling the product setup and editing the footage with custom text and graphics around the all-too-relatable stress of holiday shopping.
Holiday Cocktail Recipe
Shot + Edited
Concepted, styled, shot, and edited a holiday cocktail recipe video for social, featuring branded product placement and step-by-step on-screen instructions.
Graphic Design + Photo Editing
Educational Product Graphic
Created the product image using AI, then built the full social graphic in Photoshop, including the layout, typography, and final visual treatment.
Product Photos + Editing
Edited Liquid Gold bottles into existing lifestyle and cocktail photography to create branded product imagery for social media.
Super Bowl Themed Social Graphic
Designed a branded social graphic in Photoshop, compositing the Liquid Gold bottle into stock imagery and adding custom typography and messaging to create a timely Super Bowl-themed post.
Branded Cocktail Recipe Carousel
Created a multi-slide social carousel featuring an original cocktail recipe, designing the typography and layout and integrating the Liquid Gold bottle into the cover image in Photoshop.
Valentine’s Day Graphic
Designed a Valentine’s Day social graphic in Photoshop, combining product imagery, branded messaging, typography, and retail callouts into a cohesive promotional asset.