The Isley Brothers
social media management | creative direction | content creation | video editing
Led social media strategy and creative direction for The Isley Brothers in partnership with the group’s management team. My role included developing release campaigns, creating shot lists, sourcing photographers and videographers, selecting and organizing content, editing photo and video assets, and managing scheduling and publishing across their social platforms.
Video Editing
5.6M+ combined views | Video Editing
Transformed existing performance footage into a viral short-form social video through music selection, pacing, and editing.
Video Editing
Edited a story-driven Reel following a young boy from his viral Instagram Reel to sharing the stage with The Isley Brothers. The heartwarming story was picked up by major entertainment outlets before being recognized by BET as one of the Top 50 Black Pop Culture Moments of 2022.
Video Editing
Edited a timely social media Reel connecting The Isley Brothers’ catalog to songs sampled by Kendrick Lamar and SZA, educating fans on the group’s influence ahead of the Super Bowl LIX Halftime Show.
Video Editing + Creative Concept
Edited professionally captured concert footage into a social-first Reel, selecting clips, adding background music, and incorporating on-screen text to create an engaging piece for social media.
Date Night Concert Reel
Video Editing
Transformed concert footage into a playful, social-first Reel built around the fan experience, with branded text and a tour-date promotional ending.
Video Editing + Creative Concept
Combined archival footage and interview clips into a cohesive social-first Reel highlighting The Isley Brothers’ song “Lay Away”
Video Editing
5.6M+ combined views | Video Editing
Transformed existing performance footage into a viral short-form social video through music selection, pacing, and editing.
Video Editing
Edited a story-driven Reel following a young boy from his viral Instagram Reel to sharing the stage with The Isley Brothers. The heartwarming story was picked up by major entertainment outlets before being recognized by BET as one of the Top 50 Black Pop Culture Moments of 2022.
Video Editing + Creative Concept
Combined archival footage and interview clips into a cohesive social-first Reel highlighting The Isley Brothers’ song “Lay Away”
Video Editing
Edited a timely social media Reel connecting The Isley Brothers’ catalog to songs sampled by Kendrick Lamar and SZA, educating fans on the group’s influence ahead of the Super Bowl LIX Halftime Show.
Video Editing + Creative Concept
Edited professionally captured concert footage into a social-first Reel, selecting clips, adding background music, and incorporating on-screen text to create an engaging piece for social media.
Date Night Concert Reel
Video Editing
Transformed concert footage into a playful, social-first Reel built around the fan experience, with branded text and a tour-date promotional ending.
Content Creation
Social Media Skit
Concept Development | Creative Direction | Post-Production
Developed the creative concept and shot list, collaborated with a videographer to capture the footage, and completed the final post-production with custom captions and visual effects.
Fan Story Feature
Shot, Creative Direction + Edited
Planned, captured, and edited a documentary-style social feature following a lifelong fan’s return to an Isley Brothers concert 50 years after her first show. The emotional story ended in a surprise meeting with Ronald Isley, creating one of the most meaningful fan moments.
Shot + Edited
Captured and edited an authentic fan interaction during a live show, combining interview and performance footage into a story-driven Reel that catches the fans excitement before, during, and after the show.
Tour Promotion Reel
Shot + Edited
Captured and edited an animated fan moment into a social-first video, adding upcoming tour dates to turn authentic audience engagement into promotional content.
Rolling Stone Feature Teaser
Shot + Edited
Captured a behind-the-scenes moment and edited it into a cinematic social teaser, transitioning into The Isley Brothers’ Rolling Stone editorial images to build anticipation for the feature.
Concept + Shot + Edited
Created a social-first fan surprise video from concept through final edit, documenting the search for two fans and their reaction to receiving upgraded seats.
Trend-Driven Content
Shot + Edited
Shot and edited a social-first Reel reimagining the “Meet the Band” trend with The Isley Brothers, using the Family Matters theme song to create an engaging fan-focused introduction.
Concert Experience Reel
Shot + Edited
Curated and edited fan reactions captured across multiple shows, combining my footage with videographer content to create a social-first promotional Reel highlighting the live experience and upcoming tour dates.
POV: Your Favorite Isley Brothers Song Comes On
Concept + Edited
Created a social-first concert Reel by pairing a relatable POV concept with professionally captured concert footage, editing it into engaging short-form content for Instagram and TikTok.
Graphic Design
Press Graphics
Designed social media graphics highlighting press coverage, combining performance imagery, article headlines, and branded layouts into polished, shareable assets.
Giveaway Graphic
Designed a branded giveaway graphic promoting Las Vegas concert tickets and a meet-and-greet, combining artist imagery, campaign details, and bold promotional typography.
Spirit Halloween Trend
Created the Spirit Halloween trend that transformed The Isley Brothers’ signature style and personalities into humorous costume-package graphics designed for engagement and sharing.
Street Renaming Event Promotion
Designed promotional graphics for The Isley Brothers’ street renaming ceremony, combining event details, artist imagery, and branded design elements into a social-first marketing asset.
Tour Date Graphics
Designed promotional tour graphics for The Isley Brothers, using artist imagery, bold typography, and tour information to create social-ready visuals that matched the group’s brand and helped promote upcoming shows.
Merch Mockups
Created realistic merchandise mockups to showcase apparel designs and support promotional social media content.
Meet & Greet Promotion
Designed promotional graphics for The Isley Brothers’ Meet & Greet experience, combining tour dates, event information, and artist imagery into a cohesive marketing asset for social media.
Walk of Fame Announcement
Created a social media announcement celebrating The Isley Brothers’ Hollywood Walk of Fame recognition, using custom layout, artist imagery, and event branding.
Make Me Say It Again, Girl ft. Beyoncé Campaign
Campaign Strategy | Content Creation
Planned and executed a cross-platform social media campaign supporting the single release of “Make Me Say It Again, Girl” featuring Beyoncé, creating promotional content across Instagram, Facebook, and TikTok from launch through key chart milestones.
Total Video Views
5 WEEKS
AT #1
Billboard Adult R&B Airplay
Campaign Assets
Make Me Say It Again, Girl Album Campaign
Campaign Strategy | Content Creation
Planned and executed a cross-platform social media campaign supporting the release of The Isley Brothers’ Make Me Say It Again, Girl album, including its title track featuring Beyoncé. Created promotional content across Instagram, Facebook, and TikTok from the album launch through release events and key chart milestones.